The current wisdom and advice for first time niche marketers is "stick to what you know best." There's a lot to recommend this type of approach since every niche blog or website requires a great deal of writing for content pages, reviews, and promotional articles, and it's much easier to write about a topic you're intimately familiar with.
Another reason offered by those who advocate "stick to what you know" is that you'll be building more sites anyway. So if your first site isn't wildly profitable you've at least gotten your feet wet and will be better prepared to tackle the more competitive niches you probably aren't familiar with.
But with 50,000 new blogs coming on line every day according to WordPress, you can't afford to waste your precious time getting your feet wet - the competition is just too intense.
Of course the exception here is if you're already knowledgeable about something popular like online games, you stand a much better chance of success than the guy who's blogging about bio-fuel furnaces.
Although it may be more time consuming to research a popular topic you know very little about, your efforts will be rewarded financially and you'll become an expert in your new niche sooner than you think.
What Do You Mean By Popular?
Popularity has two components. The first is enthusiastic interest in a product or service by a majority of consumers. The second is year round, or "evergreen," appeal.
Once again, there are exceptions. I know of many instances where people do very well with seasonal niches like Halloween, but these niche topics are a tough nut to crack because they're over saturated with activity.
Look for niches in products or services that are in demand year round or informational niches relating to issues constantly on their mind, e.g., sex, love, relationships, pets, entertainment, food, apparel, electronics, health, personal appearance, making money, and last but not least, porn.
Speaking of porn; you have to laugh when the various media outlets come out with their annual year end "Top Ten Searches of the Year" list. What they should really say is: "Once we eliminated porn related searches, which comprise 25% of all internet search volume, these were the next ten in line."
The next step after deciding on one or more broad topics to use as your seed keyword(s), is finding a profitable niche keyword phrase for the title of your website or blog and, hopefully, a matching dot com domain name.
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